August 05, 2011

this cool thing called triberr

I once met an interesting guy in a new year party one of my friends threw last year. The guy claimed that in this new era of connections, you only need 5 links to connect to anyone in the world. Meaning that, you might be a complete stranger to me right now, but if we dig enough we will see that you are a friend of a friend of a firend of a firend of a friend, at worst. People were joking "Oh, you are a friend of Obama then."

Even though this theory can't obviously cover every indiviual in the world, at least not in 5 steps, i think it is a true statement in general. Sometimes I come up people with interesting opinions in linkedin, and when I check out who wrote it, I see that we are connected in 3rd degree with most of them. Of course, a sample from linkedin can definitely not represent the world itself, but ok, i think you get the idea.

Now, the real question is: how effective is it? Let's assume that I can indeed find a link with anyone in 5 steps. Does this mean anything? Whatever personal advantange that I migt be after, can such a loose chain provide me that? Not at all.

On the other hand, Dunbar's Number suggests that a person can maintain an effective and meaningful social relation with 150 people at most. Do you remember the movie The Devil Wears Prada? Miranda character, portrayed by Meryl Streep in the movie had to hire assistants to remind her who the people were who attended to her party. Because, she had to look like she knows every one of them while in fact she had no clue who the hell they were. She had far reached her 150.

This 150 people can be called a tribe. Your tribe.

Now, this guy called Dino Dogan and his associates have created this system triberr which helps you to build effective and meaningful tribes in twitter. I am not really sure why they chose the "tribe" notion other than anything else, but I have a feeling that we all listened to Seth Godin while he was talking about his social tribe theory.

If you have a blog or an online business, or anything online that you want to spread to people, twitter is really a good way to do it. Well now, the follower numbers in twitter can easily override the 150 limit, but we (should) all know that twitter is not about building social relations but about promoting your message whether it is a groundbreaking idea or just a detail in your life. There are a lot of people who love to tweet when they go rest room. I didn't go that far, but I frequently tweet about what I eat or drink...  Mostly coffee as a matter of fact.

Triberr is a cool way to multiply the number of people you reach through twitter. If you are not a celebrity and don't have several thousands of followers already, your reach will always be limited. That's why most users rely on the power of retweets. Basically, you tweet about something and hope that other people will retweet it so your message will be heard by a much bigger crowd. And triberr lets you build a tribe, a group of effective twitters who will promote each other's blog posts on a particular RSS feed. If you post to a blog, all your tribe members will tweet it so the number of people you reach will multiply. It is indeed a cool feature.


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